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Taking it to the next level

I did an interview recently with a person I consider pretty smart, but I found myself starting to cringe as I kept hearing the dreaded phrase,”Take it to the next level.” I’ve no idea where this phrase...

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Event week is the wrong week for PR

I was just at my industry’s biggest event last week, and I was run off my feet the whole time. I go in part as a consultant to see what’s up and meet clients, but also as a quasi-journalist who...

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Is a torrent of BS an effective communications strategy?

Stating what would seem obvious, but evidently is not, your choice of words in your media material reflects how your company conducts business. So if your communications material is a torrent of BS,...

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Hey Mr. CEO, You’re not the story

I am looking at the lead of a press release and assuming the poor PR people knew better than to NOT include the CEO’s name in any missive they issue. That could be the only reason for this sort of...

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Tell readers, immediately, why they should care

Though one of the core reasons I started pressDOOH was to write press releases and related material for client, it’s actually developed into only a small part of my company’s activity. But when I do...

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Six clues to getting better technology press coverage

Across the pond and along the Thames, Adrian has a rant up on DailyDOOHabout the sorry state of press releases he gets all day, every day, from companies looking to get some love and attention in that...

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Get Your Timing Down

A pair of companies sent me communications on the weekend – one a press release, the other a, umm, well, actually I’m not sure what it was. The point here is that sending press out on a weekend doesn’t...

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Infographic: Everyone’s A Leading Global Provider, And No One Cares

  Soi, so, so true of this industry. How many press releases and website About Us pages start with Leading Global Provider? Answer – Most, which is loopy. What’s missing from this terrific infographic...

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Why Your Digital Signage Marketing Sucks

Between industry contacts and my deal-with-the-devil press access to trade shows (in return for privileges, all the vendors get my email address), I see a lot of marketing pitches and press releases...

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Yes, But WTF Do You Do???

One of the things that I had to self-excise from my Your Baby’s Ugly presentation last week was a discussion on how companies tend to market themselves in this sector. So many get caught up playing...

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